31. Business as Resistance: How to Lead, Sell, and Serve During Crisis

Season #1

Summary:

When the world is on fire, showing up for your business can feel impossible… maybe even selfish. The news cycle is overwhelming, the weight of injustice is crushing, and the last thing you want to do is promote your work online.

But here’s the truth: this is exactly when your voice, your leadership, and your offers matter most.

In this episode, Play Big Queen Kate Bailey, speaks to entrepreneurs, leaders, and creatives, especially those who are neurodivergent, disabled, or living with invisible disabilities, who feel torn between honoring the state of the world and showing up for their work. She makes the case that building your business during hard times isn’t “business as usual”… it’s business as resistance.

Keywords: business as resistance, selling during hard times, neurodivergent entrepreneur, disabled entrepreneur, ethical marketing, women in business, Play Big Queen podcast, authentic leadership, values driven business

Takeaways:

✔️ Why global crises can make selling feel uncomfortable, and how to move through that resistance without bypassing what’s happening in the world.

✔️ The unique challenges neurodivergent and disabled entrepreneurs face when the energy and capacity demands are already high.

✔️How to reframe your work as a tool for liberation, not just income.

✔️ Practical and emotional ways to position your business as a resource, inspiration, and place of community when the world feels heavy.

✔️ Why showing up consistently challenges the systems that benefit from your silence.

If you’ve been feeling stuck about whether to promote your business online right now, this conversation will give you permission and a plan to keep creating, speaking, and leading.

Listen in and remember: every time you choose to show up for your business and your voice, you’re building more than a brand. You’re building a revolution.

💬 Community Questions:

In a world that feels overwhelming and uncertain, how do you keep showing up for your business and your voice?

What’s one small act of resistance you’re proud of right now?

Share in the comments on Spotify, YouTube, or wherever you listen.

Links & Resources:

About Kate
Work With Kate


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