When the world feels like it’s on fire, showing up for your business can feel impossible... maybe even selfish.

The headlines are relentless. The weight of injustice is crushing. The news cycle is a drumbeat of human suffering. And promoting your work online? That might feel like the last thing you should be doing.

But here’s the truth: this is exactly when your voice, your leadership, and your offers matter most.

For those of us who are neurodivergent, disabled, or living with invisible disabilities, moments like this affect us differently. Our nervous systems are already working harder in a world not designed for us. Crises don’t pass us by... they swell, crash, and linger.

And yet, in these moments, choosing to keep building your business isn’t just about making sales. It’s about survival, liberation, and refusing to be silenced.

Naming the Reality

It is August 10, 2025, and the Israeli regime is escalating military operations in Gaza.
An airstrike targeted a journalists’ tent outside al-Shifa Hospital in Gaza City, killing five Al Jazeera staff members:

• Anas al-Sharif – Correspondent

• Mohammed Qreiqeh – Correspondent

• Ibrahim Zaher – Camera Operator

• Mohammed Noufal – Camera Operator

• Moamen Aliwa – Camera Operator

This attack wiped out Al Jazeera's entire reporting team in Gaza City. Journalists are supposed to be protected civilians under the Geneva Conventions. Intentionally targeting them is not just a war crime as part of a systemic attack on civilians, it should be recognized as a Crime Against Humanity under international law.

The loss of these journalists is not just about lives taken... it’s about silencing truth in one of the most dangerous war zones in the world.

Why This Matters for All of Us

Over 61,000 Palestinians have been killed in Gaza since October 2023, including an estimated 17,000 children and 214 newborns.

Humanitarian aid efforts, like the Freedom Flotilla carrying activists including Greta Thunberg, have been blocked, boarded, or turned back. The need for humanitarian access has never been more urgent.

We live in a time when atrocities are streamed in real time, when denial is no longer possible, and when distraction is easier than action.

If you’re feeling the pull to shrink, hide, or go quiet... know that’s exactly what systems of oppression want you to do.

Business as Resistance

This is not business as usual.
This is business as resistance.

When power is concentrated in fewer hands, when rights are stripped away, when dissent is silenced... showing up for your business becomes an act of rebellion.

Women-led businesses already face fewer opportunities, more scrutiny, and constant questioning of our credibility.

Add being neurodivergent, disabled, chronically ill, non-white, or 2SLGBTQIA+, and it can feel like running a race with weights around your neck while the finish line keeps moving.

And still, we build.
We create.
We claim space that was never freely given.

Aligning With Purpose in a Heavy World

In my own business, the recent Lionsgate portal pushed me to clear out what no longer serves, to make my work more accessible, meaningful, and aligned. I’ve overhauled my entire offer suite, updated my website, and started redesigning my podcast intro and outro to reflect where I am now, and where we’re going together.

These are not just marketing updates. They are part of my resistance. They are part of my refusal to let fear, injustice, and oppression dictate the terms of my life and work.

Your Voice Matters More Than Ever

Every day you choose to reject perfectionism and people-pleasing, you dismantle the idea that only certain people get to lead, shape culture, and create change.

I’m not saying it will be easy.
I’m saying it will be worth it.

Let the state of the world refine you. Let it clarify your why. Let it strengthen your resolve until it is bright enough to guide you through anything.

While some build systems to control and exclude, we build systems that liberate and include.
That’s not just business... that’s survival. That’s revolution.

A Call to Action

If you are neurodivergent, disabled, or both, your presence, your work, and your leadership are already a challenge to the systems that want you silent.

Keep creating.
Keep speaking.
Keep building.

And remember: building your business is one piece of the larger puzzle. We also need to protest, organize, speak out, and support collective action.

💬 Question for You:

In a world that feels overwhelming and uncertain, how do you keep showing up for your business and your voice?

What’s one small act of resistance you’re proud of right now?

Share in the comments on Play Big Queen podcast episode 31 here 
your words might be exactly what someone else needs to hear to keep going...

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